CHRISTY PRUST
CHRISTY PRUST
We were challenged to develop a fully integrated marketing and retail campaign for Tai Pei’s 2018 fiscal year. Our task is to help make the Tai Pei brand and products relevant to 18-to-25-year-old millennial consumers. Our research showed these younger millennials are a spot-on target for the frozen Asian meal category. They are constantly on the hunt for food and favor variety, and Tai Pei’s 16 unique entrée offerings give them a multitude of options to explore.
This campaign was done with a team of twenty other University of Missouri Journalism students as part of the National Student Advertising Competition NSAC in conjunction with the American Advertising Federation AAF. The competition was judged by a panel of advertising and Tai Pei executives.
Client: Tai Pei | National Student Advertising Competition (NSAC)
Role: Graphic Designer
Contributions: Tactical Concepts, Graphic Elements,
POP Display Design, Planbook Layout/Design
VIEW FULL 25 PAGE PLAN BOOK HERE