CHRISTY PRUST
CHRISTY PRUST
In 2017, Chevrolet launched its first all-electric vehicle, the Chevy Bolt EV. It was up to us to generate a campaign introducing the fully electric car to consumers. During the concept phase we found inspiration in classic cars, drawing parallels between the new Chevy Bolt EV and memorable movie cars.
Client: Chevy Bolt EV (Spec Campaign)
Role: Art Director; Copywriter: Anna Talamo
Contributions: Concept Ideation, Art Direction, Print Advertisement Design,
Billboard Animation Design, Frame-by-Frame Design, Augmented Reality Filters